JBIC established an export credit line with the Government of Ecuador to provide funds for the purchase from Japanese companies of broadcasting equipment necessary for the terrestrial digital broadcasting network development project to be implemented by Ecuador's state-run broadcasting company. With the adoption of the Japanese ISDB-T digital broadcasting standard*1 by Ecuador as it plans to shift domestic broadcasting to terrestrial digital broadcasting, Japanese companies have been actively negotiating exports of Japanese broadcasting equipment. The Japanese government has been promoting the Japanese standard for terrestrial digital broadcasting overseas, and to date (as of the end of July 2014), 17 countries have adopted the Japanese standard. This export credit line will extend financial support for the international propagation of the private-public-backed Japanese terrestrial digital broadcasting and the export of associated equipment by Japanese companies, and contribute to expanding high-quality terrestrial digital broadcasting network in Ecuador, and also to maintaining and strengthening the international competitiveness of Japanese companies.
- *1ISDB-T (Integrated Services Digital Broadcasting-Terrestrial) is an international standard of digital broadcasting. It has a technological comparative advantage in its capabilities of broadcasting voices, moving images and data to portable devices and broadcasting in times of emergency for disaster prevention. One of its other characteristics is that it is economical, since one transmitter can simultaneously broadcast to portable devices (called 1-seg broadcasting) and high-definition TVs.