- Region: Europe
- Equity Investment
The Japan Bank for International Cooperation (JBIC; Governor: Tadashi Maeda) signed today a shareholders' agreement with Dentsu Inc. (Dentsu) for a joint investment in Perform Group Limited (Perform).
Perform is a global market leader in the commercialisation of sports content across multiple digital and broadcast platforms. With this investment, Dentsu plans to strengthen their international advertisement business using digital technology, as well as their sports business.
Changes in the business environment surrounding Japan are growing ever more rapid and disruptive, following worldwide trends such as the fourth industrial revolution. In Japan's industrial sector, efforts to improve productivity that go beyond the borders of existing industries, as well as the pursuit of leading-edge technology and innovation, have become urgent issues. In this project, JBIC supports Dentsu's efforts to strengthen their international advertisement business using digital technology, thereby contributing to maintaining and strengthening the international competitiveness of the Japanese industry.
As Japan's policy-based financial institution, JBIC will continue to support the overseas business expansion of Japanese companies by drawing on its various financial facilities for structuring projects including its equity participation function, and performing its risk-assuming function.